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Why Convenience Sells Diets

There is a very good reason why the most popular kinds of diet program are those that are most convenient for dieters. The companies that provide this kind of service know very well that their brand of convenient weight loss sells diet plans better than anything else.

So what is it that makes these particular programs so appealing to customers who seem to fall over one another to get signed up to them?

Simple is Best

The simple answer is, simplicity! People really do prefer something simple over something complicated.

So when you give a dieter the choice between having to sit down with complex charts to fill in, count calories, prepare and cook special meals that have been carefully weighed and measured to ensure the right proportions of ingredients... and a box full of meals that they just grab at meal times, heat up and eat, its obvious which most will go for!

It's in our nature to be attracted to what is simple and repelled by what takes too much of what looks and feels like hard work. The convenience angle is a selling point that is tough to beat.

Convenience or Cost?

The only thing that puts the brakes on this kind of program being a complete runaway success for its makers is the fact hat they have to be paid for. It doesn't matter that the cost is offset by the fact that the customer doesn't actually need to buy any food for the duration of the diet program.

People don't think along those lines too often because it's so ingrained in their habitual day to day living they don't evens see it. Instead, when they see a big number on the price ticket for what is often a month's worth of meals, they baulk at the starting gate.

Big Results for Small Effort

That doesn't stop the more determined who like the idea of making diets convenient so they they don't have to do any work themselves. The cost of the program is just one of those things that people expect to have to get through.

But that aside, plenty of people are won over by the fact that they really don't have to do much to lose weight with this kind of strategy. They simply view the cost as a small sacrifice to make for having such an easy time of shedding that weight!

Working with Convenient Diets Like Nutrisystem

We are all looking for that easy way to get slim and many people turn to diet as their primary means of achieving this simply because they believe it is easier than exercising. Well, you soon learn that dieting is no barrel of fun either, but there is a type of diet that makes the whole process a little easier to stomach.

They are the convenience diets where companies put together a set period of daily meals and ship them out to your home so all you have to to is store them someplace and take each meal out and eat it when its the right time. One of the most popular of these is of course the Nutrisystem diet program.

Now this may sound like an amazing idea. You might be forgiven for wondering why doesn't everyone just jump on this bandwagon and forsake all the rest of the many diets to choose from that they more often than not fail with anyway?

Pros and Cons

Well, there are advantages and disadvantages with everything and that includes diets. Convenience diets gain on the ease of use angle while they lose on the meal size, composition and variety angle.

It stands to reason that when a company is putting together ready meals, there is no way they are going to compete with good home cooked meals in taste, texture and quality. Not unless the person who cooks in your house is a lousy cook!

Based on the assumption that you are the one that cooks and you're proficient in that area, then you are going to be mightily disappointed when you unpack the food sent by these companies. They are small in physical size and suffer from the fact that they have been pre-cooked or processed and packaged for transportation.

Beware Additives

Often they are a little high in sodium to enhance the flavor of the food.

Update 2018 There is now published information on the official website that confirms Nutrisystem do NOT use MSG (monosodium glutamate) in its meals. It does NOT add sugar substitute HFCS (high fructose corn syrup) or the artificial sweetener, Aspartame to their desserts.

This is great news for health-conscious dieters!

If you fully understand that what you are going to get with the great home delivery diet such as the Nutrisystem diet is convenience at the expense of real quality, then by all means go ahead and do it. They can help you lose weight if you stick to them and because they replace your regular meals, their cost is offset by the fact you don't have to go to the store to buy food.

They are not perfect, but they do a job and they do it pretty well as long as you don't cheat on them.

Whatever you choose to do when the time comes for you to begin your own diet food delivery diet, the lure of convenience over hard work is a tough one to avoid. It could even mean the difference between failure and success. What will you choose to do?


Posted on Sat, Jan 05 2013 in Diet | 0 Comments

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